BLACK mobile logo

united states

Ben & Jerry's brand could be destroyed, says co-founder

December 9, 2025

Ben & Jerry's co-founder Ben Cohen has warned that the ice cream brand faces destruction under its current ownership by Magnum Ice Cream Company, which recently spun off from Unilever through a European stock market listing. The conflict centers on a longstanding dispute over Ben & Jerry's independent board and its ability to pursue social activism, which was guaranteed when Unilever acquired the company in 2000. Magnum has declared that board chair Anuradha Mittal no longer qualifies to serve following an internal audit, though Mittal claims this is a manufactured attack meant to undermine the board's authority.

Who is affected

  • Ben Cohen (co-founder of Ben & Jerry's)
  • Jerry Greenfield (co-founder who left in September)
  • Anuradha Mittal (chair of Ben & Jerry's independent board since 2018)
  • Ben & Jerry's independent board
  • Magnum Ice Cream Company (TMICC) and its investors
  • Unilever (former parent company)
  • Ben & Jerry's loyal customers/followers
  • Peter ter Kulve (Magnum's chief executive)

What action is being taken

  • Magnum Ice Cream Company is trading on the European stock market following its spin-off from Unilever
  • Magnum is attempting to remove Anuradha Mittal as chair of Ben & Jerry's board
  • Ben Cohen is publicly speaking out against Magnum's ownership and calling for change

Why it matters

  • This conflict threatens to undermine a unique business arrangement that allowed a socially activist brand to maintain its values and independent governance after being acquired by a major corporation. The dispute tests whether legally binding agreements protecting a subsidiary's independence and social mission can withstand corporate pressure from parent companies. If Magnum succeeds in weakening Ben & Jerry's independent board, it could set a precedent affecting how values-driven brands operate within larger corporate structures, and potentially destroy the brand loyalty that makes Ben & Jerry's valuable to investors in the first place.

What's next

  • No explicit next steps stated in the article

Read full article from source: BBC